Where can you buy the new Wales football kit? Wales’ 2026-28 home shirt launch details and prices
Wales supporters are now able to get their hands on a new era of national team merchandise as the Football Association of Wales (FAW) launches the 2026-28 Wales home kit — the first to be made by new kit manufacturer Sudu.
The launch marks the end of a 13-year partnership with adidas, which supplied Wales’ official playing kits, training wear and apparel since 2013. During that time, adidas was part of some of the most memorable moments in Welsh football history, including the men’s team reaching Euro 2016 and the continued growth of the women’s national team.
Now, Sudu takes over as the new technical partner, with the brand’s first Wales collection ushering in a new chapter for Welsh football supporters.
Where can I buy the official Wales football kit?
Wales fans are now able to purchase the new 2026-28 Wales Home Kit from the FAW’s new official online store, Siop Cymru.
The new Wales Store launched at 9 am on Friday, August 7, as part of the FAW’s wider retail and e-commerce partnership with Levy Merchandising. It is now the home of official and exclusive Wales merchandise, including all technical kits and training ranges.
Supporters can buy the new kit through the official store here: https://shop.faw.cymru
The kit is also available from JD Sports and Sports Direct from Friday, August 7.
The launch also marks a major change in how supporters can buy official Wales merchandise.
For the past 13 years, JD Sports was the main retail destination for Wales shirts, with fans able to purchase official kit online or in stores. Under the FAW’s new retail partnership, supporters now have more options, with the new Siop Cymru store becoming the home of official Wales merchandise alongside availability at retailers including JD Sports and Sports Direct.
The move gives fans more choice when it comes to buying the latest Wales shirts, training wear and other official merchandise.
What Wales merchandise is available?
Alongside the new home shirt, supporters are now able to buy the full Wales Home, Training and Pre-Match collections, each featuring its own design inspiration and story.
The Home Training range is built around the industry that helped shape Wales, taking inspiration from the country’s mining heritage. It features a bold geometric print based on pit headgear designs, delivered in red and black.
The Pre-Match range is an anthem you can wear, inspired by the iconic Dafydd Iwan song Yma o Hyd, with a bold graphic print designed to capture the energy and emotion of the moments before kick-off.
All collections launch alongside the Wales 2026-28 Home Kit.
Who are Sudu, Wales’ new kit manufacturer?
The arrival of Sudu marks a new era for Wales after more than a decade with adidas.
While the brand is new to the international stage, Sudu already has experience within English football, having become the official technical kit partner of EFL Championship side Wolves.
Sudu provides Wolves’ official playing kits and training wear, giving the company a growing presence in professional football before taking on its first major international partnership with Wales.
How much does the new Wales shirt cost?
The new Wales kit prices have been confirmed, with the FAW announcing the cost of the PRO and replica shirts.
The Wales 2026-28 Home PRO shirt costs £90.
The adult replica shirt is priced at £70, while the junior replica shirt costs £50.
The FAW says the prices are around 30% lower than comparable national team shirts from other brands.
Sudu replaces adidas as Wales kit manufacturer
The FAW thanked adidas following the conclusion of their technical partnership, recognising the company’s contribution since the agreement began in 2013.
The 13-year adidas partnership was present during some of the most significant moments in the history of Welsh football.
Wales wore adidas kits at UEFA EURO 2016, where the men’s team enjoyed a historic run to the semi-finals — their best-ever performance at a major tournament. The iconic campaign in France saw Wales defeat Belgium in the quarter-finals before eventually being beaten by eventual winners Portugal in the last four.
The partnership continued through further major tournament appearances, with adidas supplying the kits for Wales at UEFA EURO 2020 and the 2022 FIFA World Cup in Qatar, where the men’s team returned to the global stage for the first time since 1958.
The adidas era also included the growth of the women’s national team, with Wales wearing the brand’s kits during their first appearance at a major women’s tournament at UEFA Women’s EURO 2025.
